Looking Forward

How often do you look forward? How often do you look back? How often do you use the past as a reference for how to change your future?

Do you repeat your mistakes or successes? Have you studied them to understand why they keep happening? Are you planning for them? Or, do they just happen? A lot of people are lucky by skill and others are just lucky. Or not so lucky.

Have you ever used a service that counted your visitors? If so, do you study the information the service collects?

It helps to know where your hits are coming from, such as the physical location and the website. Did you put a link on the website your visitors are coming from? Is there an advertisement? If so, are you getting more or less hits than normal from that site? What did you do about the time the regular number of hits changed? Did you post a new ad? Did you discuss the website with a group?

Where do your visitors land when they first come to your website? Which page do they visit next? Is it your FAQ page, or your contact page? Do most people go to that page next, or is there no common path? Do they randomly bounce around your website?

How long do your visitors stay on each page? Do they stay long enough to read it, or do they land, then click on a link to go to another page? You need to know if they’re interested enough to actually read the content.

If you pay attention to your stats collected from such a service, you can maximize your number of hits and even direct your visitors’ paths around your website. But you have to study those findings to learn what works best for your needs.

Find a good stat counter and learn how to use it to your advantage. Raise your sales and your popularity by making a few tweaks on your website. Add some keywords. Offer valuable¬†information that will bring customers to your site, instead of the competition’s website.

 

 

 

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